Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
A logo Your logo is like the face of your company; it’s the first thing most of your customers will see when they encounter your brand—and it’s the visual asset that will be most closely tied with your business. Your logo should be the first thing you design, as it will act as the jumping off point for all of your other visuals (like your website and your business cards).
Business cards If you’re in business, you need a business card—and the design should match your logo and your other design assets.
A WEBSITE Your website is like your company’s piece of digital real estate—and when people visit your website, the look and feel should be consistent with the rest of your branding.