Automotive powers global mobility, innovation, and industrial growth—driving economies and connecting people. Yet, the industry faces production complexity, supply chain disruptions, regulatory compliance, and evolving customer expectations. Advanced IT solutions such as: ERP systems for manufacturing, inventory, service management, and spare parts tracking IoT-powered vehicle diagnostics, real-time monitoring, and smart assembly lines Web and mobile apps for vehicle booking, maintenance scheduling, and customer engagement Cybersecurity frameworks to protect connected vehicles, customer data, and production systems enable manufacturers, dealerships, and service centers to deliver smarter operations, connected experiences, and scalable automotive ecosystems.
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Customer relationship management for the automotive industry is a system for managing all of your company's interactions with current and potential customers, as well as critical information like driver, vehicle, retail, and automotive financial data.
First, determine what you want an automotive CRM to solve. An automotive CRM should include functionality, such as vehicle and driver information, automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI, and more.
An automotive CRM can help you get 360-degree visibility into your customers and their households and vehicles, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio, and deliver meaningful service experiences for drivers and households.
Consider an automotive CRM if you find that your customer-facing interactions are misguided, that you're missing upsell opportunities, or if you want to better serve drivers and their households. An automotive CRM like Automotive Cloud helps teams take action fast and delight every customer.
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